Are you sitting comfortably…then we’ll begin.
You’ll recognise this sentence as the opening to most of your favourite stories. These familiar words let you know you’re about to be told (or read) something wonderful where you can get immersed in the words, and paint pictures of what’s happening in your mind.
That’s what stories do. They help you visualise things and make them real. They capture your emotions and make you laugh and cry – often at the same time. There’s not much else you can think of that you can say that about.
We’re talking about stories because to have an effective strategic narrative for your organisation, you need to know what its story is. And be able to tell it in a way that’ll engage and relate to people.
A strategy is a plan of action at a certain point in time, whereas a strategic narrative is the journey the business is on, so think about the journey your organisation needs to go on to get where you need to. It needs to be authentic and believable, so stick to the truth and don’t shy away from telling it how it is even if that sometimes involves negatives.
To start, try asking yourself these three questions: Where is your organisation now? Where do you want it to get to? How do we get there? This is your journey.
The journey need to be something achievable, so avoid setting grandiose plans no-one in your organisation will think are realistic. The most effective journeys allow for – and even encourage – people to learn and adapt as they go along […]